Web marketing video is moving away from viral video to conversation video.
It's a natural off shoot of what is happening on the social web right now.
Tweets, twitpics, Facebook wall postings, blogs are all adding to the conversation and video is just another element in your marketing tool bag to continue that conversation.
There will always big and small companies shooting for that elusive viral video status. And to keep watch on them here's a new link from YouTube that archives great viral ads: http://www.youtube.com/ytshowandtell
But, the long tail prize goes to marketers that are conversing, helping and inspiring their prospects and customers with content.
I'll be writing and talking about this more but if you want to jump in to making conversational video here are some inexpensive tools:
- Flip UltraHD Camcorder Still the easiest way to tape an interview for the non-professional.
- Screenflow. An economical and fairly easy editing program and screencast recording program.
- Call Recorder For less than $20.00 you can record your Skype calls into stand alone video clips (via Quicktime).