Words make or break your story. Images burn in a memory. Can't see the video, click here.
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I'm not a professional photographer - nor do I ever aim to be one - but I sure feel like one since I've been using Chase Jarvis' Best Camera App for the iPhone. He's created an easy three button app that simulates his editorial photo work. The full story on Chase and the app is here
I wanted to quickly show you some before and after shots using the app so I made this simple iMovie. Take a look. You'll be surprised to know the composer of the music is the marketing blogger Adam Singer who makes his electronic music available to everyone at his site: adamsinger.org.Posted in Cool Stuff, Inspiration, iPhone, New Media, Social Media, Social Networks, YouTube | Permalink | Comments (0) | TrackBack (0)
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I'm talking to PR people in this post.
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Last month I produced and directed (via Wheelhouse Communications) the book trailer to Libba Bray's Going Bovine for Random House Children's Books. This video lit up Twitter when it debuted on EW.com and continues to build a growing audience through Young Adult blogs and other sites. I wanted to tee up the valuable lessons learned in this experience for you to bear in mind on the next video you make:
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Technorati Tags: Libba Bray, Random House, Viral Video
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The Wall Street Journal reported today the story of Kenya Mejia, a real life valedictorian from Los Angeles who was paid by the marketers of the movie, I Love You Beth Cooper to pronounce her love for fellow classmate Jake Minor at the end of her speech.
Marketing executives for Twentieth Century Fox produced this stunt as part of a campaign to generate YouTube buzz before the opening weekend of the film.
The WSJ article does a great job of explaining how FOX, through a unit of Creative Arts Agency (CAA) found Kenya, got buy in from her and her parents and then filmed the speech with help from another company. Apparently school officials and the student body were unaware that they were players in the marketing effort.
There are a lot of ethical issues here:
My thoughts (as a producer of video) lead to why didn't the video do better? As of this writing the video has only claimed about 2000 hits. Considering the effort and resources that FOX, CAA and the production company put in, why aren't they getting their eyeball's worth.
Here is the video:
My reasons as to why this didn't go viral:
The video starts too neatly, "To summarize it all..." I would have chosen to start earlier or later in the middle of a sentence ... (in media res) that's how the Greeks did it.
"I was recently watching the trailer for the upcoming movie...." This sounds fake. How's this: "I'm borrowing this idea from the new movie "I Love You Beth Cooper." (perhaps also making a joke about citing sources). Small point but it may have helped. By the way, Kenya's performance was spot on. They picked the right person.
What do you think? Forgetting the ethical marketing issues aside, how come this didn't work?
Post script: 24 hours after the WSJ article with tweets and blogs as the engine the video now has 10,000 hits. Was this the aim all along?
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Technorati Tags: Beth Cooper, Valedictorian Speech, Viral Video, YouTube
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If you are a new reader or an old one, thanks for stopping by. What I do here is help readers with video, social networks, vlogging, and converse about the changing nature of marketing/PR and communications within the social web.
Let me know if what you see and read is helpful with a comment or tweet. Click @chrismingryan.
Today is a great day to:
photo credit: robinn.
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