"Show, don’t just tell. In a world of increasingly limited attention spans, we need to harness the power of video and photos because they are more snackable, emotive and sharable. We must also provide deeper, more informative visuals, such as infographics, as well.
Aim to have the dominant creative idea. The stranglehold of advertising on the marketer is now loosened."
From The History (and Future) of PR by Richard Edelman.
The original post is here.
Watch a snackable video with (info)graphics I produced that originally appeared in The Daily.