Serendipity 3 is a 56 year old restaurant located on East 60th in New York City. If you've never heard of it then the next time you come to New York, you've got to go.
There are lines to get in. And, oh yeah, the food is mediocre.
But all that doesn't matter, because out of the roughly 120 items they serve - there is one thing that is truly great and remarkable: the Frrrozen Hot Chocolate.
When you come to Serendipity that is what you have and that is what will make you want to go there again in the future. This is the one item that you'll tell your friends about.
I had my first Frrrozen Hot Chocolate about 40 years ago and just last weekend I went again to celebrate my daughter's birthday (I've been there half a dozen times in between). The drink tastes just like it did when I was kid. Chocolaty. Cold. Yum. You could say the drink makes you feel like a kid, but that's an over reach.
Instead, I'll just say that it's a drink that gets you in the door.
Is there one thing you do great that gets people in the door?
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