Now, Scott Suhy the CEO of Pointabout, Inc., the company behind the hot AppMakr.com program wants you to have an iPhone app of your very own (and if you want a sizable discount - read on).
Appmakr allows you to make a fully functioning RSS content based iPhone app in about 10 minutes.
I was impressed with the ease of the site and the outcome. I love being able to point my readers to a fully functioning iPhone app.
In the course of dealing with my app, Scott was nice enough to tell me that apple was a little slow over the holidays and that I could expect apple to approve my app in a few more days. A few emails later, I tossed him the following questions:
How has the response been since the new year?
Scott Suhy: Pretty positive. Over 4000 people, in the first week, are building apps on the site.
How did you come up with the idea to enable companies and individuals to create their own apps?
Scott Suhy: The four founders of PointAbout, Inc (the creator of AppMakr.com) launched the company August 2008 when we saw that Apple was about to create an industry inflection point by launching the first real "application" phone.
We could see Google ramping up with Android to compete with Apple and all the other giants were lining up as well (Microsoft, Nokia, Blackberry, Palm etc...).
We took one look at what was happening inside these large companies and determined that there was a big opportunity for PointAbout to create a service (AppMakr) so anyone small, medium or large business could create a mobile application that supported what their business was doing on the web and add further value by take advantage of the features of the new phones such as the GPS, Accelerometers, local storage, camera etc...
We also saw the opportunity that the mobile operating system fragmentation was going to cause as most companies will not spend the money to write the same application for 6 different operating systems.
AppMakr's mission is to eventually support all the mobile operating systems and provide robust templates for multiple scenarios. The mashup template for the iPhone is just the first we are launching--this next year we are launching multiple templates on multiple platforms.
What is your background?
Scott Suhy: I spent the last 15 years running businesses inside of Microsoft. My last job was as a General Manager for the Public Sector division (hence my move to Washington DC). My four co-founders all have amazing experience building and starting startups both locally and in Silicon Valley.
Who were your early clients and what did you learn?
Scott Suhy: The Washington Post, Atlantic Media, Gannett's Shoplocal, ESRB, Future Publishing and many more. We worked with these companies to confirm the business model and to perfect the product.
Do you believe that mobile is where the net is going? Why?
Scott Suhy: Absolutely--but it's not just the phone. True, your phone is with you 24x7--much more than your laptop, and your phone has capabilities that link the GPS, camera, compass and high speed links to the net to enable scenarios like augmented reality.
However, Apple didn't just change the game with the device--it was the combination of the device, iTunes and the financial enablement of the developer community.
What has change is how software is distributed... how developers can build businesses from micropayments... how
core fundamentals such as alerting and e-commerce are being transformed...
Is there a candidate that is perfect for AppMakr? I ask that because as you know Wordpress blogs are already (many of them) are mobile enabled.
Scott Suhy: The current mashup template is good for anyone that has content and wants it branded and distributed so users can keep up with the content and share the content. We have tons of apps being built by bloggers, news papers and magazines. We also have tons of apps being built by golf courses, churches, ball teams, artists and musicians etc...
Now that folks can get their apps, how do people find the apps. That app store is huge! Any advice?
Scott Suhy: Content providers need to promote their mobile applications just like they promote their web presence and their services. It's no different.
Some have cracked the code on social media, but to leverage social media you have to have a loyal following that values your opinion and not just your marketing materials.
There are some other cool things going on in world of getting your apps known --just look at companies like mPlayit or look how AdMob took off as many of their ads are promotions of other mobile applications.
Apps are always being refined. What will your current customers see in what the app can do in future iterations. For instance, will we see the ability to add comments?
Scott Suhy: Sure, on the current AppMakr portal we are adding notification services and favorites for example. We are also working on a project with a blogging entity to have deep integration with their system so every one of their blogs could easily have a high quality app with just a couple clicks.
More interesting is what we are doing from a white label perspective. We are building templates for third parties so that they can use AppMakr to build their own applications for their own channels.
We can build templates for companies and give them access to those templates in AppMakrso they can build their own apps for their own customers.
* * * * *Thanks, Scott.
Here's some more news. The Way We Watch readers can use the coupon code "TheWayWeWatch" at Scott's site, AppMakr.com and receive $100.00 off the making of their app.
This offer is good till the end of January 2010.