You're a huge organization. Millions of customers/users. How do you show you care?
I'm taking a cue here from that fledgling progressive social media organization the United States government (elect).
The last week of November they asked a simple question on their blog: What worries you most about the healthcare system in our country? 3,700 comments and a few days later the government showed they were listening.
It's amazing how much closer this video makes me feel to the government than any statement, press conference or public appearance the current administration has ever made.
Sure it's public relations. Whenever you pick up a camera, it always is. But something as small as this - shot on a a relatively inexpensive camera, little lighting, minimal editing and no music makes me feel connected to this organization.
I'm looking forward to the sequel.
*OK no one uses video tape but video tape sounds so much better than "digital media card".