Lip Dub - Flagpole Sitta by Harvey Danger from amandalynferri on Vimeo.
Connected Ventures (NYC) tried its hand at social media marketing to find new employees. After hours, staffers lip dubbed Flagpole Sitta and posted it to Vimeo.com (one of CV's sites). Before the posting, according to webvideomarketing.org CV attracted 20-50 applicants for each open position. After the video went viral last year, the company received 400-500 resumes per open job.
If we deconstruct it a bit we can see some clues as to why it went viral:
- It's totally off message. We don't hear a pitch as to why CV is such a good place to work. We don't need an explanation of what they do there or what the benefits package is like.
- It makes you feel something. It's not a video that you watch as a passive viewer. You can't help but smile and think these guys look like a lot of fun.
- It doesn't try to please everyone. This video was made on a shoestring in very little time. Purists would hate the lighting. It's the antithesis of slick. But for many, this video accomplishes all that it sets out to do: create a little buzz and get a RESPONSE.
This is great stuff!!! Will we see more like this?
Posted by: Matches Malone | 01/01/2009 at 12:32 PM
Thanks Mathches. I'm on the lookout for more stuff like this... Good luck with your blog, as well.
@chrismingryan
Posted by: Christopher Ming Ryan | 01/01/2009 at 08:51 PM
What an excellent video. Thanks for posting (and link via @katierocket)
Posted by: Chris Reed | 01/05/2009 at 11:55 AM
Hey Chris. Thanks for taking a look. London is such a great place!
Posted by: Christopher Ming Ryan | 01/05/2009 at 12:19 PM