Connected Ventures (NYC) tried its hand at social media marketing to find new employees. After hours, staffers lip dubbed Flagpole Sitta and posted it to Vimeo.com (one of CV's sites). Before the posting, according to webvideomarketing.org CV attracted 20-50 applicants for each open position. After the video went viral last year, the company received 400-500 resumes per open job.
If we deconstruct it a bit we can see some clues as to why it went viral:
- It's totally off message. We don't hear a pitch as to why CV is such a good place to work. We don't need an explanation of what they do there or what the benefits package is like.
- It makes you feel something. It's not a video that you watch as a passive viewer. You can't help but smile and think these guys look like a lot of fun.
- It doesn't try to please everyone. This video was made on a shoestring in very little time. Purists would hate the lighting. It's the antithesis of slick. But for many, this video accomplishes all that it sets out to do: create a little buzz and get a RESPONSE.